Six String Southern Productions is a leading independent Georgia-based concert promotion company that, fueled by a passion for music, provides fans with a unique and enjoyable concert experience. Since 2013, SSSP has worked in venues ranging from 250-person listening rooms to 4,000-person arenas, producing shows for both legendary acts and up-and-coming artists. SSSP also specializes in consulting and buying talent for fairs, festivals, corporate and private events.
Meet the Team
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Adam Potts
FOUNDER + CEO / TALENT BUYER
Growing up in the suburbs of Atlanta, Adam was no stranger to the value of a hard day’s work. After several years of working in the construction field, Adam felt that he had enough invaluable experience and success in leadership that he was ready to put his skills to use and pursue a career in the music and concert promotion industry. After years of thought and planning, Six String Southern Productions was founded in 2013. Using creativity, eye for detail, commitment to integrity, passion for music and fervent belief that we can all drive our own success, SSSP has solidified its place in the music industry as a leading independent promotion company in the Southeast. Adam has built up an impressive resume, having promoted countless shows with upcoming talents as well as legendary artists.
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Sarah Carter
MARKETING & PR MANAGER
A South Georgia native of Tifton, Sarah is an alumna of Grady College at the University of Georgia where she majored in public relations. After completing a digital media internship with Georgia Aquarium, Sarah knew she wanted to pursue a career in the entertainment and live events arena. Her combined passions of music and PR along with her personal ties to many of the areas in which SSSP puts on events made Sarah a natural first addition to the company. Sarah has been a part of the Six String team since August 2016.
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Haley Fort
TALENT BUYER / PROMOTER REPRESENTATIVE
Haley is a graduate from The University of Georgia where she earned a Bachelor of Arts in Journalism from Grady College with an emphasis in Publication Management and a Certification in Music Business from Terry College of Business. Haley started her professional career in venue management where she oversaw ticketed event operations, guest experience and crowd management while managing promotions and artist relations. After working alongside the Six String team on several shows, it was clear Haley would be a great addition to the team. Haley’s passion for music has always been an integral part of her life and she considers herself extremely fortunate for the success she’s experienced in the industry she loves. Haley was recently named a member of the International Association of Venue Managers 30-Under-30 Class of 2020. She is the newest addition to the Six String team since February 2022.
